Happy New Year!
This morning’s newsletter will help you understand why we decided to rebrand from ‘AI Tool Report’ into ‘The AI Report, by Upscaile’, and give you an insight into what to expect from us, as we move into 2025.
🌤️ This Morning on AI Tool Report
⏳ Where AI Tool Report began
⏩ Where The AI Report is heading
🔮 The future of The AI Report
Read Time: 5 minutes
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GROWTH
⏳ Where AI Tool Report began
Our Report: In April 2023, brothers-by-law Martin Crowley and Arturo Ferreira launched the AI Tool Report newsletter to zero subscribers. Originally, they wrote it to highlight what new and upcoming AI tools were launching:
“The very first iteration of the AI Tool Report was this tool repository where we talked about all the different tools that were coming out.”—Martin Crowley, The AI Report co-founder and CEO
🔑 Key Points:
They quickly realized that some of the best tools were rolling out new features every day and that the AI industry was evolving incredibly fast: It became clear that the AI Tool Report needed to report on more than just the latest tools.
So, with their first hire — current COO, Liam Lawson — it expanded to include news, stock market updates, and extra industry resources to further knowledge and understanding.
As a result, the AI Tool Report became popular with key decision-makers who began to rely on their daily dose of AI news, tools, and resources to help them understand the rapidly advancing world of AI.
🤔 Why you should care: Word spread, and after 8 months of solid growth, Martin, Arturo, and Liam expanded the AI Tool Report team and began exploring new ways to bring AI to the masses. And, over the last 12 months, this team of six has:
Grown AI Tool Report to the premiere AI newsletter with over 400k, highly-engaged subscribers
Launched a podcast (AI Tool Report Live) to explore AI with entrepreneurs, founders, CEOs, policymakers and industry leaders
Introduced a pro-community, held on Skool, to teach you how to leverage AI and stay ahead of the competition
Aggregated the mastery of industry experts and delivered certified training courses in core AI competency areas
Built a corporate AI training program under Upscaile (the AI Tool Reports parent company—more on that later)
Built the foundations of a new AI implementation specialist (launching end of January 2025)
‼️ But, as the industry changes, so do we…
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⏩ Where The AI Report is heading
Our Report: You, our loyal subscribers, are central to everything we do. We’re always thinking of new ways to improve and asking how we can bring you more value.
“The beauty of the newsletter is that we get to ask you for feedback on what you like and don't like, and that's really helped us shape what we're creating now and what we're offering.” —-Liam Lawson, The AI Tool Report COO
Over the last 12 months, we’ve asked, you’ve spoken, and we’ve listened: You want to learn how to practically harness the benefits of AI.
You want to know how to physically bring AI into your workplace to improve productivity, efficiency, and, ultimately, your bottom line.
“It's all well and good to talk about the theory of AI and how it works etc… but unless you can apply that to your job and life, and use it to save yourself some time and money, it's not gonna be much use, right?” — Liam Lawson
This focus has become our new company mission and is the reason behind our rebrand from ‘AI Tool Report’ to ‘The AI Report, by Upscaile.’
🔑 Key Points:
We’re no longer about delivering JUST the latest in AI news and tools. We’re about showing you how to practically apply tools, solutions, and training into your daily life, so you can truly harness the benefits of AI.
“We’re bringing the lessons we’ve learned and practiced when building the AI Tool Report up as a scalable, replicable solution for any level—whether that's individual, departmental, or organizational—so you can do the same to your particular person, group, or market.” — Arturo Ferreira, The AI Report co-founder and CMO
Now, you might be wondering where ‘Upscaile’ comes from: The conversation around AI has morphed from just being about the technological aspects, to the cultural, social, and even the philosophical ideas around ‘’how do we implement AI effectively, safely, and intelligently?
“So, whether you’re a 100,000-strong enterprise, a small business with 50 people, or even an individual, it’s about ‘upscaling’ yourself and your organization and looking at the change management needed to drive new businesses forward.” — Arturo Ferreira
Upscaile—our new parent company (purposefully misspelled to represent the focus on AI and the disruptive influence we’re bringing to the industry)—brings customized AI education, learning, and courses to B2B/Enterprise, helping you practically implement AI into your workforce.
🤔 Why you should care:
“It’s about bringing education to people and saying, “Hey, if you need help—whether that's being kept up-to-date on the news, taught how to engage AI, or being given a custom AI solution for your organization, we can be that trusted partner.” And if we can't be that for you, we will help you find a partner that can be.” — Arturo Ferreira
So, in a nutshell: We are now your trusted provider of AI news, tools, custom solutions, practical learning, and education.
“We have expanded a lot this year into multiple different ventures with a podcast, a consulting firm, and both training courses and classes. So we are integrating everything under one platform, which is going to be Upscaile.” — Martin Crowley
If you’re looking for ways to practically bring the benefits of AI into your work and life, The AI Report by Upscaile is your perfect resource.
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🔮 The future of The AI Report
2025 will be a big year for The AI Report by Upscaile. Keep reading our daily newsletter for the latest AI news, tools, practical training, and learning resources
Expect to see a newly revamped newsletter with more instructions and guides on how to use AI and automation in your daily life.
Expect the same thing in the podcast, where we’ll be speaking to entrepreneurs, founders, and policymakers.
And, our community will be focused on teaching you how to practically apply AI, with accreditations, training courses, and custom consulting there to help.
Plus, you’ll get new AI certification programs, AI implementation consultation services, and more AI skill sprints.
🙏 Once again, thank you for coming on this journey with us. We can’t wait to take the next steps with you, as The AI Report by Upscaile.
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Until next time, Martin & Liam.
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