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Friday’s top story: Microsoft tells EU antitrust regulators that Google has a competitive edge in generative AI due to its vertical integration across all layers of AI, from chips to mobile apps.
🤐🤐🤐🤐
🌤️ This Morning on AI Tool Report
📢 Microsoft shops Google to EU AI regulators
🍎 Apple acquires AI start-up (hinting at future plans)
🔍 Google, Meta, and X scrutinized over AI risks
🥊 Anthony Joshua AI-advert sparks controversy
Read Time: 5 minutes
ANITRUST REGLUATIONS
Our Report: In response to the EU’s antitrust investigation into the level of competition in AI, Microsoft has told regulators that “Google enjoys a competitive edge in AI due to its trove of data and AI-optimized chips.”
🔑 Key Points:
In its report, Microsoft claimed that Google was the only one in the AI space that had complete independence at every AI layer “everyone else must rely on partnerships to compete."
They declared that Google was positioned to leverage their existing AI into leadership positions with “new entrants not able to enjoy the same advantages."
Then dismissed concerns over monopolizing partnerships, claiming “partnerships prevent companies from becoming vertically integrated, resulting in an anti-competitive advantage.”
🤨 Why you should care: This highlights the ongoing rivalry between Google and Microsoft, and follows reports that (Microsoft-backed) OpenAI has signed two more content licensing agreements with publishers, potentially creating unfair competition within the AI industry.
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ACQUISTIONS
Apple has secretly acquired AI start-up DarwinAI—which specializes in making on-device AI models smaller and faster—remaining typically tight-lipped about the acquisition.
Several DarwinAI employees (including AI leader, Alexander Wong) have joined Apple’s AI team, hinting that Apple’s “upcoming AI announcements later this year” could be on-device AI.
This comes as—despite acquiring more AI companies than most—Apple has lagged behind in releasing AI-powered features, compared to competitors like OpenAI, Google, and Meta.
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ELECTIONS
Under the Digital Services Act (DSA), the EU has asked Google, Meta, Microsoft, and X to establish how they’ll mitigate AI risks (such as deepfakes or misinformation) during elections.
They’ve been targeted because of their size (under the DSA, ‘very large online platforms’ should mitigate systemic risks), and must provide the requested information by April 3rd.
The EU is also planning to run a series of stress tests after Easter to test the platform's readiness to deal with AI risks ahead of the June European Parliament elections.
CREATIVE
Sportswear company (Under Armour) is facing fire for releasing an AI-powered ad (featuring boxer Anthony Joshua), made without the athlete, but with live footage and 3D models.
While the ad received praise, critics are protesting that it reused footage from filmmaker Gustav Johansson—without giving him credit—with the filmmaker publicly questioning it, himself.
This is an ongoing debate within the industry, with creatives arguing that there’s a difference between reusing stock footage and repurposing commissioned work without credit.
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