🔍 Google Search may no longer be completely free

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Thursday’s top story: Google is considering charging users for AI-powered search results.

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🌤️ This Morning on AI Tool Report

🔍 Google Search may no longer be completely free
💵 Musk is paying for OpenAI’s AI recruitment drive
🎬 OpenAI’s Sora has a new (more accessible) rival
📸 Smartphone maker rivals Google’s best AI feature

Read Time: 5 minutes

FINANCE

SEARCH ENGINES

🔍 Google Search may no longer be completely free

Our Report: In a radical change to its business model, Google is considering charging users for content generated by SGE (Search Generative Experience), a search experience that uses AI to provide users with overviews of search topics.

🔑 Key Points:

Google’s AI-powered search features could become part of its existing subscription services, with its traditional search engine still remaining free to use.
It’s thought that, although subscribers will pay for AI-generated search response summaries, they will still receive ads, as they will when using the free Google Search.
Although Google already charges users for Gemini and extra storage, this move marks the first time it’s put one of its core search products behind a paywall.

🤨 Why you should care: Google is contemplating this commercial shake-up as it tries to integrate AI into its search experience (to keep up with competition) while safeguarding its primary revenue source—its search-related ads—which makes $175B p/y.

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RECRUITMENT

💵 Musk is paying for OpenAI’s AI recruitment drive

Elon Musk is dramatically raising his AI engineer salaries because OpenAI has been “aggressively recruiting AI engineers with massive compensation offers.”
He nearly lost key AI scientist Ethan Knight to OpenAI, but managed to convince him to stay with a higher salary and a move to his xAI startup: “It was either xAI or them.”
This comes as the battle for AI talent heats up, with Mark Zuckerberg sending personal recruitment emails and offering jobs without interviewing candidates.

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TEXT-TO-VIDEO

🎬 OpenAI’s Sora has a new (more accessible) rival

OpenAI’s Sora—set to be used in Hollywood—has a competitor (Higglesfield) which has created a similar AI-powered video generation tool (Diffuse), but for the masses.
Like Sora, Diffuse is powered by a text-to-video model—with a prompt editor that users can use to describe scenes—which it will use to generate realistic film footage.
But, whereas Sora is probably more for high-end creatives, Diffuse is for “creators of all types” and could be an alternative for everyday users or social media marketers.

PHOTO EDITOR

📸 Smartphone maker rivals Google’s best AI feature

Smartphone maker—OnePlus—has revealed its first AI feature, the ‘AI Eraser’, similar to Google's ‘Magic Eraser’ that allows users to remove objects from photos.
The AI Eraser was built from the ground up, on OnePlus’s own, custom large language model (AndesGPT), and will be available on OnePlus devices this month.
This move signifies that OnePlus is stepping into the world of AI, establishing that it will continue to “invest heavily in developing more revolutionary AI-based features.”