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Welcome to AI Tool Report!
Friday’s top story: Google has revealed new AI Overview features to encourage users to visit third-party sites, while also rolling the feature out, to six new countries.
🌤️ This Morning on AI Tool Report
💡 Google makes publishers happy?
🥇 How to stay ahead of the AI curve
🚨 FTC bans fake AI reviews
⚡ How to supercharge market research with AI
🧊 How to write personalized cold DM’s using ChatGPT
🎉 Google unveils upgraded image tool
Read Time: 5 minutes
STOCK MARKETS
🚀 AI stocks continue to trend to the upside, with no signs of slowing down. NVIDIA has gained 35.14% since last Monday’s pre-market drop to $90. If this strength continues, the market could reach fresh all-time highs in the coming weeks. Learn more.
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SEARCH
Our Report: After launching AI Overviews (which give AI-generated summaries to search queries) to US users in May—albeit with some questionable early results (who can forget the ‘glue-on-pizza’ debacle)—Google has announced: an update that will change how it displays links to cited websites; two new features in beta, and an expansion of AI Overviews into six new countries.
🔑 Key Points:
Currently, AI Overviews displays website sources below the AI summary so users can visit relevant sites to find out more, but now, it will show them to the right of the summary to encourage more users to tap through.
Over the next few weeks, it will slowly roll out AI Overviews to six more countries—UK, India, Japan, Indonesia, Mexico, and Brazil—taking their time to prevent the embarrassing debut it had when it launched in the US.
They’ve also released two new features for testing in Search Labs (just for US users), which allow users to store specific AI Overviews, so they can revisit them later, and simplify complex/technical overviews.
🤔 Why you should care: When Google first launched AI Overviews, it faced a huge backlash from publishers, as they feared providing more detail on the search results pages would reduce the number of users visiting their sites, so Google has decided to display publisher links more prominently, to “make it easier for people to visit the sites that interest them and reduce the friction even further,” and said that early testing has shown “positive” results that have driven higher numbers of people to publisher sites and resulted in better quality/high intent users (although they haven’t published the data that represents this).
Will Google's new layout drive more traffic to sites?
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REVIEWS
🚨 FTC bans fake AI reviews
Our Report: The Federal Trade Commission (FTC) has announced a new rule, aimed at stopping businesses from paying for positive product reviews or creating fraudulent, misleading, AI-generated ones, to boost business.
🔑 Key Points:
The FTC has introduced this new rule to dissuade bad actors from using AI tools to write human-like fake reviews that “waste people’s time and budget and divert business away from honest competitors.”
Studies show that around 40% of online reviews are "concocted or are in some way not genuine," and this rule bolsters the FTC’s ability to protect Americans and “put businesses that unlawfully game the system on notice.”
To “promote markets that are fair, honest, and competitive,” and “help level the playing field for honest companies” the FTC will issue penalties to those who violate the rule, with fines reaching up to $51,744, per offense.
🤔 Why you should care: This comes after Amazon removed and blocked over 250M suspected fake reviews in 2023 and filed a lawsuit against a broker of fake AI reviews, and Yelp discovered a plethora of deceptive review practices on their sites and reported over 950 suspicious posts, in 2021.
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PROMPT ENGINEERING
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Friday’s Prompt: How to write personalized cold DM’s using ChatGPT
Type this prompt into ChatGPT:
I need a cold DM idea that will showcase the positive stories of previous customers who have used my [product/service] and persuade my [ideal customer persona] to make a purchase with a personalized message
Results: After typing this prompt, you will get a personalized cold DM template highlighting previous customers’ positive experiences and encouraging potential new customers to try your product/service.
P.S. Use the Prompt Engineer GPT by AI Tool report to 10x your prompts.
BREAKING NEWS
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TEXT-TO-IMAGE TOOLS
🎉 Google unveils upgraded image tool
Google has released a new version of Imagen 3, its AI text-to-image generator, to US users, which reportedly generates images with “better detail, richer lighting, and fewer distracting artifacts” than Imagen 2.
Early testers have confirmed that while there are some guardrails in place—it will decline to generate images of copyrighted/public figures and weapons—it will still create images that resemble copyrighted figures.
Although these guardrails are worryingly flexible, they still seem safer than Grok’s (Musk’s AI image generator tool, launched earlier this week), which has come under fire for generating all sorts of questionable content.
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