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Welcome to The AI Report — the #1 AI newsletter for business leaders.
We believe you don’t need to be technical. Just informed.
Inside: real-world use cases and Partner Perspectives you won’t find anywhere else:
• 1.📢 Learn how to build a billboard campaign with Delve
• 2.⚖️ Amazon threatens Perplexity over AI shopping agent
• 3.✂️ Delete your information from the web with Incogni
• 4.⚡️ How AI slashed support response times
• 5. 📦 Shopify reports 11x increase in AI-driven orders
• 6. 🛍️ Instacart rolls out AI tools for grocers
Read Time: 5 minutes
TOGETHER WITH DELVE
How to run a billboard campaign 101
You’re a fast-growing company ready to scale. You’re thinking big: billboards, airport ads, subway takeovers, all the stuff people can’t scroll past. Delve just dropped the ultimate guide on how to plan, build, and launch an out-of-home campaign that drives a quantifiable pipeline.
Learn the exact tactics we used to take over San Francisco, New York, and Texas with our viral “Done in Delve” campaign. Whether you’re a scrappy startup trying to punch above your weight or a Series B company ready to make noise, this is your playbook for unforgettable brand moments.
Watch the short film and read the guide to learn everything you need to launch your first out-of-home campaign.
Latest in AI
Amazon threatens Perplexity over AI shopping agent
🚨 Our Report
Perplexity AI has received a threat from Amazon demanding that the startup block its AI agent on the Comet browser from shopping on Amazon's platform on users' behalf.
🔓 Key Points
Amazon repeatedly requested that Perplexity get rid of the retailer from its Comet experience, citing a "significantly degraded shopping and customer service experience" that the AI agent provides to users.
Perplexity rejected Amazon's demands and accused the e-commerce giant of using "legal threats and intimidation to block innovation and make the world worse for people," according to the company's blog post response.
The AI agent on Perplexity's Comet browser can make purchases and fee comparisons autonomously for users, with user credentials stored locally rather than on Perplexity's servers to maintain privacy and security.
🔐 Relevance
This dispute highlights emerging regulatory questions around AI agents and website usage rights. Amazon develops competing tools like "Buy For Me" and "Rufus," suggesting the law challenge may protect market position as much as address user experience concerns.
TOGETHER WITH INCOGNI
Unknown number calling? It’s not random…
The BBC caught scam call center workers on hidden cameras as they laughed at the people they were tricking. One worker bragged about making $250k from victims.
The disturbing truth?
Scammers don’t pick phone numbers at random. They buy your data from brokers. Once your data is out there, it’s not just calls. It’s phishing, impersonation, and identity theft.
That’s why we recommend Incogni: They delete your info from the web, monitor and follow up automatically, and continue to erase data as new risks appear.
Try Incogni here and get 55% off your subscription with code AIREPORT
Partner Perspective
How to Write a (Good) Newsletter with AI
Partner Column exclusively available in this edition of The AI Report
By Charlie Hills — Founder at Linked Agency
“Everyone has an online footprint.
AI can’t find it unless you hand it the map.”
The AI Report Podcast
Case Study
How AI slashed healthcare support response times
MatrixCare, a cloud-based EHR provider serving 13,000 US healthcare organizations, faced 20-hour average response times for customer support requests.
Their fragmented platform of nearly 20 separate systems caused confusion, with 60% of support calls being user coaching rather than technical issues.
They deployed DRUID AI agents across Salesforce, Microsoft Teams, and mobile apps to automate routine queries and triage customer requests 24/7.
Support response times dropped dramatically with 96% accuracy, reducing volumes and improving customer reviews across all healthcare settings significantly.
AI News Story
Shopify reports 11x increase in AI-driven orders
Shopify announced that inflows from AI tools in its stores are up 7x since January, while purchases attributed to AI-powered search have increased 11x. The e-commerce platform is partnering with OpenAI, Perplexity, and Microsoft Copilot.
According to President Harley Finkelstein, the company’s goal is to “lay the rails for agentic commerce,” integrating shopping directly into AI conversations.
The strategy is backed by consumer data. A recent Shopify survey found 64% of shoppers are “likely” to use AI when making purchases.
AI News Story
Instacart rolls out AI tools for grocers
Instacart launched AI Solutions, a collection of AI tools designed to power personalized shopping experiences across grocery chains. The Cart Assistant anchors the launch, offering meal planning, budgeting, and product recommendations.
Sprouts Farmers Market and Kroger will be the first to roll out Cart Assistant. Additional tools include Store View for real-time shelf monitoring and AI-driven catalog systems.
The rollout reflects broader retail AI adoption, following Amazon's seller agent launch in September and Walmart's "super agents" earlier this year.
Trending AI Tools
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