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Vivek Pandya, Director of Adobe Digital Insights, joined the podcast to break down the biggest shift happening in consumer behavior right now.
A year ago, AI traffic to retail sites was underperforming every other marketing channel. Today it is outperforming all of them by 48%. His team analyzes trillions of data points across the digital economy — and the opportunity most businesses are missing is hiding in plain sight.
Vivek explains why generative engine optimization matters more than SEO right now, why a third of all internet content is still not machine readable, and what businesses need to do today to stay visible as AI changes how people search and buy.
Also available on Spotify & Apple Podcasts.