This week on The AI Report, we sat down with Lindsay Rosenthal, LinkedIn video powerhouse and co-founder of Cred.Marketing—1 call generates 1 month of content that lands major B2B deals—to discuss authenticity, B2B growth on LinkedIn, and the increased interest in founder-led brands.

🎙️ Listen to the full episode here

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🔓 The key parts

Read Time: 5 minutes

EXCLUSIVE INTERVIEW WITH LINDSAY ROSENTHAL

Liam: "I think we're really entering into the era of founder-led brands. There can be a company with 12M followers, but they'll get the same engagement as someone with 30,000."

Lindsay: "Exactly! I realized early on that everyone needed to create content to establish thought leadership, but not everyone had the time or knew how to do it effectively."

Liam: "Right, and I imagine a lot of the people you work with—CEOs, CTO’s executives—aren't used to being on camera. What’s that process like for them?"

Lindsay: "It’s definitely a shift for some of them. But if you look at people like Mark Zuckerberg or Satya Nadella, they’re all creating video content. The executives I work with see that and realize they need to do the same, so I help them make that transition easy—one call, one month of content."

Liam: "Where does AI fit into the conversation for you? I know a lot of people use ChatGPT to generate content—how do you utilize AI to help you scale and to help you grow?"

Lindsay: "Oh, AI is my best friend. I absolutely love it. Before AI, I would spend hours researching different industries to create content for clients. Now, I can get insights in minutes, which allows me to focus more on creativity and strategy."

Liam: "Yeah, I think AI gives you the ability to execute your voice at scale. But ultimately, humans are the tastemakers—we decide what trends emerge, AI just helps us amplify them."

Lindsay: "Exactly. AI is incredible for execution, but it can’t innovate on its own. It learns from past successes, but the best marketing happens when we create something new—and then AI helps us scale it 100 times faster."

Lindsay: "I realized that B2B influencer marketing was where things were heading. We've seen this play out in the consumer space—brands partnering with influencers to build trust. Now, the same thing is happening in B2B.

We’re seeing CMOs, heads of AI, and other professionals gaining massive followings because they have real credibility. Companies are starting to realize that partnering with these people is far more effective than traditional marketing. B2B influencer marketing today is like YouTube in 2010—there’s so much untapped potential."

Liam: "Naturally, as humans, we crave human connection. So I think we're gonna try to optimize for that more and more. We’ve almost swung too far into digital. I think people are going to start prioritizing real human interactions again."

Lindsay: "Yeah, I think there’s going to be a divide though—I think there's going to be a lot of people that say, I'm over the phones. I want to use AI to become more efficient so I can focus on seeing my friends more. But I also think there's a dark side where AI algorithms are becoming so good, it’s pulling people in and consuming them.”

Liam: "I’ve noticed that too. All the top CEOs and creators I talk to—they’re not mindlessly scrolling. They’re using technology, not being used by it."

Lindsay: "Exactly! That’s why I tell people to ask themselves: ‘Am I just consuming all day, or am I actually creating?’ Because if you’re just consuming, you’re falling behind."

✔️ Founder-led branding is the future: Personal brands build trust more effectively than corporate accounts.

✔️ AI is an amplifier, not a creator: It helps execute and scale content, but innovation still comes from humans.

✔️ B2B influencer marketing is on the rise: Businesses are leveraging executives and experts for brand credibility.

✔️ Digital balance is crucial: People will start seeking more in-person interactions and prioritize meaningful digital use.